Leadlight COUNSELING
Establishing a brand identity, website, and supporting collateral pieces helped Leadlight launch into the market, providing counseling services in the West Michigan area.
Leadlight reached out to LAVA with a vision for their brand that embraced a powerful narrative of journey, hope, and transformation. Each touchpoint needed to distinguish the brand as a smart, personalized representation of the services and expertise offered.
Overview
We created a colorful, mosaic mark paired with classic typography to help tell the story behind the brand. Geometric brand elements were carried throughout the informational website which focuses on connecting patients with the right counselor, location, and supporting the intake process.
To support a cohesive rollout, a full collection of collateral was designed including: business cards, envelope, letterhead, social media post templates, graphic elements, and swag.
Results
Project details
Client name
Leadlight Counseling
LocationS
Holland, Michigan
Cascade, Michigan
Industry
Counseling Services
Services provided
Brand Identity
Website Development
Brand Collateral Design
Graphics Design
Social Media Post Design
Website
BRAND AND WEB ASSETS
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